This spring has been full of challenges as my primary client published 3 new books (and republished one), and another client anticipates publication of his first novel just days from now. Where will I get the most bang for my publicity buck?
I will admit looking into Goodreads as a publicity resource on several occasions, but usually my ADD kicks in and I go after easier hits like newspaper articles instead. But consider this — with 20 million users (last year’s number) the potential is staggering. For the same reason, it’s intimidating. You hear that being too promotional could get you in trouble… and the process for proper usage can’t really be achieved in one hit. We all need a map to find this goldmine of readers, and here are a few directions:
This article helps you get established as a Goodreads contributor if you aren’t already, and tells how to get involved in groups. It suggests introducing yourself as an author and joining this group at a minimum.
This is Goodread’s own road map to getting an author page.
This author suggests doing give-aways on Goodreads to get people interested (every eyeball is important in this business!).
This slideshow provides a ton of data about the possibilities in marketing to Goodreads users: imagine 5,500 people interested in your book before it’s published? Wow! But note some of the data relies on investing in ads, which few part-time authors can afford (I haven’t looked at the cost of ads or sponsoring the newsletter, which is noted on one slide).
Well, I guess I have convinced myself that it’s time to buckle down and really give Goodreads some time and TLC. After all, I enjoy contributing and I love a challenge.