Market your work visually with Pintrest and Tumblr

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Medium is a new website for sharing thoughts, akin to a TED talk without the video. This week they’re trumpeting the fact that author Walter Isaacson solicited feedback for an unfinished book on the site. It goes without saying that he has garnered a wider audience for that book already. Brilliant.

Oy vey, what’s a part-time writer to do? Keeping up with all of the newest portals to publicity is so time-consuming!

Yet if you carve out a little time each week to read up on Galleycat and your Twitter feed, you may be able to pick out one or two to pursue (yes, this is on top of blogging, feeding the cats, paying the bills, etc., etc.).

In fact, I was checking out Medium and found a great post about a two-month-old Tumblr blog, GoBookYourself.co that has exploded into the stratosphere. Like many new online vehicles, it’s image-based, yet is about books. Check it out: the concept is so simple. I’m still working on getting my client’s books in there.

the tumblr blog GoBookYourself.co is a visual way to make book recommendations

the tumblr blog GoBookYourself.co is a visual way to make book recommendations

Speaking of visual marketing methods, we know Pintrest is very popular — but were you aware that it’s second only to Facebook for driving click-throughs? And more than that, just hours ago data was released that shows 1/3 of women are on Pintrest. Of course you  know that women lead in book purchases. That’s simple math.

Of course big companies like Lowe’s have Pintrest boards. When they want to sell grills they post recipes and photos of shish-kabobs. Take a peek at ways they use the site and try to think of how you can expand your repertoire:

If you create a character who enjoys a good wine, why not pin images of wine, beautiful artistic labels and grapes on the vine with references to your character (“Sukey Jones would never drink before dinner, unless it was a light Reisling.”) and a link back to the site where your book is sold.This article has already expanded my knowledge of Pintrest exponentially. I’ve pinned images of my client’s Coast Guard rescue books and labeled them as Gifts for Men/Gifts for Sailors and Boaters and Inspirational People but I really haven’t spent a lot of time on the site. That’s going to change with this new knowledge.

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